Polish oil giant PKN Orlen expands in Slovakia to acquire greater market share

By the end of 2022, PKN Orlen will become one of the top three brands in Slovakia’s gas market

editor: Grzegorz Adamczyk
author: dorzeczy.pl

Poland’s PKN Orlen Group has opened 10 new gas stations in Slovakia and with 36 venues across the country is now among the top five largest brands on the Slovakian market, the company announced.

New self-service stations were launched in Bratislava and Košice, among others, and after the company opens the next planned locations, it will have 90 stations to become one of the top three providers in Slovakia’s gas market.

In total, the Polish company owns close to 1,100 stations in other countries. Following the goals outlined in the Orlen 2030 strategy, the company will attempt to increase its share of foreign stations from 37 to 45 percent.

“We have successfully used the experience gained in the international expansion in the dynamic growth of the brand on the Slovakian market,” said PKN Orlen’s CEO Daniel Obajtek. “In three years, we managed to build a strong and recognizable brand. We see the large potential of the market, and what is important, we also have a strong wholesale presence, which completes our value chain,” he added.

New self-service stations under the brand name Orlen were established as a rebranding of 10 stations out of 25 acquired by Orlen from a local chain. The process of rebranding all the acquired stations is expected to be finished by the end of 2022.

PKN Orlen has operated on the Slovakian market since 2019 when the company opened its first gas station in the country. By the end of 2022, the brand will own 50 locations, but as part of Orlen’s required measures due to antitrust concerns after its purchase of Lotos, the company will take over 41 additional stations from the Hungarian MOL. Currently, Orlen has an approximately 15 percent share of the Slovakian fuel wholesale market.

PKN Orlen manages six refineries in Poland, Czechia, and Lithuania. It also conducts upstream activities in Poland and Canada. In 2021, its consolidated sales revenue amounted to €27.69 billion (131.5 billion zloty). The company has been listed on the Warsaw Stock Exchange since 1999.

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